Created in 1972 by Phil Knight and Bill Bowerman, Nike is an American company specialising in sports shoes and trainers. Inspired by the Greek goddess of speed and victory, Athena Nike, the brand based their iconic “swoosh” on the deity’s wing. Nike has revolutionized the sports and athletic lifestyle market with their forward thinking designs and groundbreaking performance technology, yet their creations are no longer just seen on the feet of athletes. Trainer aficionados and sneakerholics are hooked on Nike’s zany patterns, eye catching colour combinations and historic, covetable styles. Check out the latest Nike Air trainers and Nike Air Max right now on Sarenza!